Jim Nantz: The Legendary Voice That Defined American Sports Broadcasting
How Jim Nantz Became a Timeless Icon of NFL, The Masters, and March Madness

Jim Nantz is more than just a sports announcer — he is a voice that generations of fans associate with the biggest moments in American sports. From Super Bowls and NCAA Final Fours to The Masters Golf Tournament, his calm, polished, and emotional delivery has made him one of the most trusted and respected broadcasters in history.
Over nearly four decades, Jim Nantz has built a career based on professionalism, consistency, and deep emotional connection with viewers. While his career is filled with praise and honors, it has also involved pressure, criticism, and the challenge of staying relevant in a fast-changing media world. This article explores his full life, career, business ventures, personal journey, and lasting legacy.
Quick Bio
| Field | Details |
| Full Name | James William Nantz III |
| Date of Birth | May 17, 1959 |
| Age (as of 2026) | 66 years |
| Birthplace | Charlotte, North Carolina, United States |
| Nationality | American |
| Ethnicity | White American |
| Accent | Standard American (Broadcast English) |
| Education | University of Houston (BA in Radio & Television Broadcasting) |
| Profession | Sports Broadcaster, Television Host |
| Spouse | Courtney Richards (married in 2012) |
| Children | Three |
| Net Worth (Estimated) | $40 million |
| Annual Salary (Estimated) | $10–15 million |
| Known For | NFL on CBS, The Masters, NCAA March Madness |
Early Life and Family Background
Jim Nantz was born in Charlotte, North Carolina, but his childhood involved several relocations. His family later moved to New Orleans, Louisiana, and eventually to New Jersey. These moves exposed him to different cultures and sports environments, shaping his adaptable personality and broad sports knowledge.
His father, Jim Nantz Jr., played a major role in his life and later became a powerful emotional influence on his career due to his battle with Alzheimer’s disease. This personal struggle later inspired Jim’s philanthropic efforts and deepened the emotional tone many viewers recognize in his broadcasts.
Education and Early Passion for Sports
Jim Nantz attended the University of Houston, where he earned a Bachelor of Arts degree in Radio and Television Broadcasting in 1981. During college, he was also a member of the university’s golf team and lived among future professional athletes, including PGA Tour players.
This unique blend of academics, athletics, and early broadcasting experience gave him a strong foundation. He began sending recorded interviews and content to national networks while still a student, showing early ambition and professionalism.
Start of Career in Broadcasting
Jim Nantz began his professional career in local television, working at stations in Houston and Salt Lake City. He covered a wide range of sports, including college football, basketball, and professional teams. These early roles helped him develop versatility and confidence behind the microphone.
In 1985, he joined CBS Sports — a move that would define the rest of his career. At first, he worked as a studio host and secondary announcer, but his talent and work ethic quickly earned him bigger assignments.
Rise to National Fame at CBS Sports
NFL on CBS
Jim Nantz became the lead play-by-play announcer for NFL on CBS in 2004. His voice is now closely associated with major NFL games and playoff matchups. While some critics have occasionally described his style as too polished or traditional, many fans appreciate his professionalism and calm authority.
NCAA March Madness
For decades, Jim Nantz served as the lead voice of the NCAA Men’s Basketball Tournament. He called numerous Final Fours and national championship games. In 2023, he stepped away from this role, marking the end of an era. While some fans missed his presence, others welcomed the transition as part of the natural evolution of sports media.
The Masters and Golf Broadcasting
Perhaps no role defines Jim Nantz more than his coverage of The Masters Tournament. His famous greeting, “Hello, friends,” has become legendary. His emotional storytelling and respect for golf tradition have earned widespread praise, though some critics argue his style reflects old-school broadcasting values.
Broadcasting Style and Signature Voice
Jim Nantz is known for his smooth, controlled delivery and emotional timing. He rarely raises his voice, instead allowing moments to breathe. This style has made him beloved by many, but also criticized by some who prefer more energetic commentary.
His voice has become synonymous with big moments. Whether viewers love or critique his style, few can deny that his presence adds a sense of importance to any event he covers.
Business Ventures and Companies
Beyond broadcasting, Jim Nantz has built successful business ventures. He is a co-founder of a premium wine label called The Calling, based in California. The brand reflects his passion for golf, lifestyle, and fine wine.
He is also an author and public speaker, earning additional income through book sales, corporate events, and brand partnerships. These ventures have helped diversify his income and strengthen his brand beyond television.
Net Worth, Salary, and Income Sources
Jim Nantz’s estimated net worth is around $40 million. His annual salary from CBS Sports is reported to be between $10 million and $15 million, making him one of the highest-paid sportscasters in the world.
Sources of Income
- CBS Sports broadcasting contracts
- Wine business ventures
- Book royalties
- Corporate speaking engagements
- Brand endorsements
While his income reflects success, it has also brought public scrutiny, with some critics questioning high salaries in sports media. Still, his longevity and value to networks justify his earnings in the eyes of many executives and fans.
Personal Life, Marriage, and Children
Jim Nantz was first married to Ann-Lorraine “Lorrie” Carlsen. The marriage ended in divorce in 2009. In 2012, he married Courtney Richards in a ceremony held at Pebble Beach Golf Links.
He has three children — one daughter from his first marriage and two younger children with his current wife. Family has become increasingly important to him, influencing his decision to reduce some broadcasting duties in recent years.
Philanthropy and Alzheimer’s Advocacy
One of the most meaningful parts of Jim Nantz’s life is his advocacy for Alzheimer’s research. Inspired by his father’s illness, he founded and supports initiatives focused on early detection and treatment.
This work has added emotional depth to his public image and strengthened his legacy beyond sports. It shows a more personal and vulnerable side of a man often seen as perfectly composed on television.
Latest News and Current Status
As of 2025–2026, Jim Nantz remains active with CBS Sports, particularly in NFL and golf coverage. He has publicly mentioned that calling The Masters in the future could represent a natural end point for his career, though he has not announced an official retirement date.
He continues to receive honors and recognition for both broadcasting excellence and charitable contributions. His presence in sports media remains strong, even as younger broadcasters enter the spotlight.
Complete Career Overview
Jim Nantz’s career includes:
- Nearly 40 years with CBS Sports
- Lead NFL play-by-play announcer
- Lead voice of NCAA March Madness for decades
- Primary host of The Masters Tournament coverage
- Coverage of multiple Super Bowls and major sporting events
Few broadcasters in history have matched his range, consistency, and longevity.
Legacy and Long-Term Impact
Jim Nantz’s legacy is built on trust, professionalism, and emotional connection. His voice has accompanied some of the most memorable moments in sports history. While his traditional style may not appeal to everyone, it represents a standard of excellence that has shaped modern sports broadcasting.
His influence extends beyond the microphone — into philanthropy, business, and cultural memory. Whether loved or lightly criticized, Jim Nantz remains one of the most important figures in sports media history.
Conclusion
Jim Nantz is not just a broadcaster — he is a symbol of an era in American sports. His career reflects dedication, adaptability, and emotional intelligence. Despite criticism and the pressure of changing media trends, he has remained relevant, respected, and influential.
As he continues his journey, his voice will remain a familiar and trusted presence. His story proves that consistency, passion, and professionalism can build a legacy that lasts for generations.
Frequently Asked Questions (FAQ)
How old is Jim Nantz in 2026?
Jim Nantz is 66 years old as of 2026.
What is Jim Nantz’s estimated net worth?
His estimated net worth is around $40 million.
What sports is Jim Nantz most known for?
He is best known for NFL on CBS, The Masters Golf Tournament, and NCAA March Madness.
Is Jim Nantz still broadcasting?
Yes, he is still active, especially in NFL and golf coverage.
What business ventures does Jim Nantz own?
He co-founded a premium wine brand and also earns income from books and speaking engagements.
Why is Jim Nantz involved in Alzheimer’s advocacy?
His father battled Alzheimer’s disease, inspiring Jim to support research and awareness efforts.




