Sara Davies, a name synonymous with creativity and innovation, is one of Britain’s most inspiring businesswomen. Best known as the founder of Crafter’s Companion and a popular investor on BBC’s Dragons’ Den, she has built an empire from scratch with sheer determination and talent. Her story is one of vision, passion, and perseverance — turning a simple idea into a multimillion-pound business and becoming a beacon of inspiration for women entrepreneurs worldwide.
While her success shines brightly, Sara Davies also faced challenges, setbacks, and moments of uncertainty. Yet, her resilience and leadership have shaped her into a household name in both business and television. In this article, we’ll explore her full biography, achievements, ventures, and the legacy she continues to build.
Quick Bio
| Full Name | Sara Davies MBE |
| Date of Birth | 23 April 1984 |
| Age (as of 2025) | 40 years |
| Birthplace | Coundon, County Durham, England |
| Nationality | British |
| Ethnicity | White (British) |
| Education | University of York, First Class Degree in Business |
| Profession | Entrepreneur, TV Personality, Investor |
| Husband | Simon Davies |
| Children | Oliver and Charlie |
| Parents | Frank and Susan Davies |
| Net Worth (approx.) | £37 million |
| Known For | Founder of Crafter’s Companion, Former Dragons’ Den Star |
Early Life and Education
Sara Davies was born in Coundon, County Durham, into a family that valued hard work and creativity. Her father, Frank, worked as an engineer, while her mother managed the home and supported the family’s small decorating business. Growing up in a modest yet entrepreneurial household, Sara learned the value of persistence and problem-solving at an early age.
Her curiosity and creativity became apparent during her teenage years. She later enrolled at the University of York, where she studied Business Management. During her time there, she displayed exceptional entrepreneurial instincts — spotting opportunities that others often missed. Her education gave her the theoretical foundation to turn her creative ideas into thriving ventures.
The Start of Her Career
Sara’s entrepreneurial journey began while she was still a university student. During a work placement in a craft company, she realized that many card makers struggled to create perfectly sized envelopes. Seeing a gap in the market, she designed “The Enveloper”, a simple yet revolutionary crafting tool.
With the help of a local carpenter, Sara brought her idea to life and began selling it through the Ideal World shopping channel. The product became an instant success, selling over 30,000 units within six months. By the time she graduated, her company — Crafter’s Companion — was already generating half a million pounds in revenue, marking the beginning of her rise to fame.
Crafter’s Companion: Building a Global Brand
Sara Davies officially founded Crafter’s Companion in 2005, transforming her university idea into a full-fledged international business. The company specializes in craft tools, supplies, and accessories, catering to both beginners and professionals. Under her leadership, the brand expanded rapidly and now exports to over 40 countries.
With headquarters in County Durham and additional offices in the United States, Crafter’s Companion became a household name among craft enthusiasts. Sara’s business acumen and creative vision helped the company achieve annual turnovers reaching £25 million. Her ability to blend creativity with strategic thinking turned her into one of the UK’s most successful self-made entrepreneurs.
Rise to Television Fame
Sara Davies’ magnetic personality and success story caught the attention of producers at the BBC. In 2019, she joined the hit show Dragons’ Den, becoming the youngest-ever female investor on the panel. Her down-to-earth nature, sharp business insights, and supportive approach made her a fan favorite.
Through Dragons’ Den, Sara invested in a range of startups — from innovative lifestyle products to sustainable ventures. Her presence on the show not only increased her visibility but also positioned her as a mentor for aspiring entrepreneurs. Later, in 2021, she showcased another side of her personality when she joined Strictly Come Dancing, earning admiration for her confidence and humility.
Other Ventures and Roles
Beyond crafting and television, Sara Davies is deeply involved in supporting women in business. In 2024, she took on the role of Chief Inspiration Officer for Avon UK, promoting empowerment and entrepreneurship among women. She is also known for speaking at global business forums, mentoring young founders, and investing in innovative startups.
Her influence extends to various TV appearances, including Spring Walks, Countdown, and House of Games. Her recent projects include hosting a new ITV show called Time Is Money and a festive crafting series, Christmas Craft Off, further cementing her reputation as a multifaceted media personality.
Net Worth, Salary, and Income Sources
As of 2025, Sara Davies’ net worth is estimated at around £37 million. The majority of her wealth comes from her ownership of Crafter’s Companion, along with profits from product sales, licensing, and brand collaborations.
Her other sources of income include television appearances, business investments, and public speaking engagements. While her exact salary remains private, it is believed that her earnings from Dragons’ Den and endorsements are significantly smaller compared to her business profits. Despite her wealth, Sara is known for being financially sensible and grounded — often emphasizing the importance of balance and sustainability in business.
Personal Life and Family
Sara Davies is happily married to Simon Davies, whom she met during her university days. The couple tied the knot in 2007 and share two sons, Oliver and Charlie. They reside in County Durham, close to Sara’s roots, where she continues to manage her business operations.
Family remains a central part of Sara’s life. Despite her fame, she maintains a humble and family-oriented lifestyle, often crediting her husband and parents for their unwavering support. Her ability to balance family, career, and public life is one of the reasons fans admire her so deeply.
Recent News and Achievements
In 2025, Sara Davies made headlines by stepping away from Dragons’ Den to focus on expanding Crafter’s Companion and exploring new media opportunities. She also launched her own ITV game show, Time Is Money, bringing her business knowledge to a fun and engaging television format.
She continues to advocate for women in entrepreneurship, collaborating with organizations that provide mentorship and funding for female-led startups. Sara’s latest business decisions and media ventures highlight her continued evolution as a dynamic and forward-thinking leader.
Legacy and Impact
Sara Davies has built a legacy that extends beyond business. She represents innovation, empowerment, and resilience — proving that success can come from passion and persistence. Her journey from a university student to a multimillionaire entrepreneur demonstrates the power of believing in one’s vision.
While her path hasn’t been without challenges, Sara’s ability to overcome obstacles and adapt to change makes her a true role model. She has transformed the crafting industry, inspired countless entrepreneurs, and shown that kindness and confidence can coexist in business. Her story will continue to motivate future generations to dream big and take bold steps toward success.
Conclusion
Sara Davies stands as one of Britain’s most remarkable entrepreneurs — a symbol of creativity, intelligence, and perseverance. Her rise from a small-town girl to a global business icon reflects her incredible work ethic and vision. Although she has faced obstacles, she continues to inspire millions through her business ventures, media presence, and commitment to empowering others.
Her journey is a reminder that success is not just about wealth but about impact, authenticity, and the courage to follow one’s dreams.
FAQs
1. Who is Sara Davies?
Sara Davies is a British entrepreneur, television personality, and founder of Crafter’s Companion, best known for appearing on BBC’s Dragons’ Den.
2. What is Sara Davies’ net worth?
Her net worth is estimated at around £37 million as of 2025.
3. Who is Sara Davies’ husband?
She is married to Simon Davies, whom she met at university.
4. How did Sara Davies start her business?
She started by creating a crafting tool called The Enveloper while studying at the University of York, which became a best-seller.
5. What TV shows has Sara Davies appeared in?
She has appeared in Dragons’ Den, Strictly Come Dancing, Countdown, Spring Walks, and Time Is Money.
6. What company does Sara Davies own?
She is the founder and owner of Crafter’s Companion, an international crafting supplies company.
7. How old is Sara Davies?
She is 40 years old as of 2025.
8. Where does Sara Davies live?
She lives in County Durham, England, with her husband and two sons.
9. What awards has Sara Davies received?
She was awarded an MBE in 2016 for her contribution to the economy and entrepreneurship.
10. Why did Sara Davies leave Dragons’ Den?
She stepped away in 2025 to focus on her business ventures and new television projects.
